Augmented reality (AR) as the name somewhat indicates, is a virtually enhanced experience of the real world brought about through digital manipulation. In simpler terms, you get an overlay of virtual information on top of the reality that you are experiencing. You can see data, watch visuals, and hear sounds that are not actually around you.It probably sounds very familiar to people who are into VR. And it has its similarities, yet it is also very different.
Let’s clear up this confusion before we learn more about AR.
Virtual Reality (VR) is an experience that is completely virtual. No part of it, except perhaps audio, exists in the real world. The VR user is totally immersed in a completely imaginary world, and all his reactions are based on what he perceives there.
AR merely enhances your reality. It is a superimposition of virtual effects around your actual self. You see everything around you plus more that is not actually around you. Sound fun? It is!
AR tech is still pretty new and undergoing developments. Some of the AR effects are:
AR has no limits to where it can be used. Anywhere you need to transfer information. Anywhere you need to increase user experience or show them something difficult to visualize. Using a little imagination, people have come up with fantastic ideas for AR applications.
Some of the fields where we can use AR are discussed below. Quite a few of these are already in use today.
The most common use in mobiles is the information that can pop up on your screen in relation to your location. Apps exist that can display things like buildings, streets, shops, ATMs nearby. Looking around through your mobile screen can give you instant briefs about different objects around you, displayed right next to the object as seen on your mobile camera.
Capture the reality around you on your mobile and then see what the business can add to it.
Suppose you are exploring a furniture app. In order to help you imagine what the piece of furniture will look like in your home, you can move around your mobile in your house. The app will overlay a picture of the piece you’re interested in, right where you aim the camera. You can move around and experiment with angles.
Decision-making can be made much easier because you are no longer trying to visualize something; you are actually looking at it.
Check out clothes, accessories, shoes on yourself without leaving your home once.
Perhaps one of the most beneficial aspects of AR is in training and educating. From school, high school, and college to technical training institutes, AR can smooth the learning process by facilitating the visualization process.
Medical students, especially, can use 3D interactive models of the human body to learn more about it. Medical professionals and trainees can boost their performance by learning through AR.
Anything and everything can be taught.
Trainings are not just limited to education. You can use Augmented reality for martial arts or military training, and it will give you the same benefits. Flight trainings are another useful application.
Adding codes in books and scanning them through mobiles can display further details about what is written. These additions could be short clips, pictures, interactive models, or anything the reader may find applicable.
Again, this can make reading far more interesting, whether it is entertainment, literature, or educational text.
What if your computer breaks down and the nearest support center is two hours away? Augmented reality can solve your issues. Support people can guide you step by step through the fix. All you have to do is point your camera at your screen and follow instructions that pop up.
Gaming is one of the most exciting areas where AR is applied. AR lets you experience your game right from your seat. It can certainly add a higher level of interest to the game when you are playing in the real world.
Another obvious application that is being thoroughly explored nowadays is Augmented reality in the movie industry. In the future, at least, we may be able to actually experience being a part of the world inside the movie. Seeing how quickly people took to VR, this is something that will be well received by movie junkies and non-junkies alike.
The key advantage of AR is that you can see everything in real-time. Seeing how your design will look on a shirt, bag, or building can help you decide on what needs to be improved, removed, or added.
Combining AR to 3D projection can produce a stunning effect of seeing rain or snowfall or thunderstorms in any geographical region.
AR is also very useful for travelers visiting a place where they might have a language barrier. Using object recognition software, they can point to objects and find out all about them.
Or by using apps similar to navigation apps, they can find useful places nearby like restaurants, hotels, or hospitals.
Some AR apps also allow users to translate their speech into the local language and vice versa.
There is no end to the uses of AR, so let’s end the list here before it spins out of control. It is enough to say that AR is a certain part of our futures, in various, and perhaps all, aspects.
There is always the question of WHY. Why do we need to augment anything around us? Well, any kind of new development is interesting to explore, to say the least. But there are some practical benefits of using AR in various parts of our lives. Generally speaking, AR gives us.
Take trainees, for example. Using smart glasses, visual instructions can be provided for them during training sessions. It will take far less time than communicating in the traditional way.
There is always the question of WHY. Why do we need to augment anything around us? Well, any kind of new development is interesting to explore, to say the least. But there are some practical benefits of using AR in various parts of our lives. Generally speaking, AR gives us.
Take trainees, for example. Using smart glasses, visual instructions can be provided for them during training sessions. It will take far less time than communicating in the traditional way.
2. Enhanced experience. According to research, customers using AR to explore products were far more likely to complete the transaction AND be more satisfied compared to others.
While technology on mobile devices like phones and tablets is rapidly improving, you may not actually need to buy a special device to use AR. However, there are certain devices that are purpose-built for AR and certainly offer a better experience.
With this expansion of new technologies, brands are able to not only stand out amongst competitors but also make purchasing decisions easier for the consumer.
Whether your business is B2B or B2C you can reach your target market with xRsenal.
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